As a significant portion of my internship, I had the opportunity to contribute to the creative process behind the design and production of merchandise for the SFN Convention 2025. My work spanned the first four months of my internship, where I collaborated closely with both the retail and events teams to ensure a seamless visual experience across all aspects of the convention.
I designed various materials, including badges, notebooks, socks, tote bags, t-shirts, and more, all of which were integral to the convention's brand presence. Each design element was carefully crafted to reflect the event's dynamic energy and provide a cohesive visual narrative throughout all touch points, including physical merchandise and digital content.
These projects allowed me to hone my skills in designing for large-scale events and commercial retail products while maintaining a consistent, impactful visual identity across different formats. Working in close collaboration with cross-functional teams, I contributed to creating a unified design language that resonated with attendees and made a lasting impression and immersive experience throughout the SFN Convention.
Agenda brochure displaying the Expo map and Convention Schedule (complete and overview)
Outer brochure layout
Inner brochure layout displaying complete schedule
In-App Expo Map
