During my internship, I played a key role in the design and production of merchandise for the SFN Convention 2025. Over the first four months, I collaborated with the retail and events teams to create a cohesive visual experience across the event. I designed various items such as badges, notebooks, socks, tote bags, and t-shirts, all reflecting the convention's dynamic energy.
This experience allowed me to refine my skills in designing for large-scale events and retail products while ensuring a consistent visual identity across both physical and digital formats. By working closely with cross-functional teams, I helped craft a unified design language that resonated with attendees and contributed to an immersive convention experience.
Agenda brochure displaying the Expo map and Convention Schedule (complete and overview)
Outer brochure layout
Inner brochure layout displaying complete schedule
In-App Expo Map
Expo Map Signage Display
Children's Activity Book Cover
Children's Activity Book Content
Convention Name Badge Front
Convention Name Badge Back
Notebook Front
Notebook Back
Youth Drawstring Bag Front
Youth Drawstring Bag Back
Youth Hoodie
Sock Box
Socks
Interior of Sock Box
Exterior of Sock Box
Youth Slap Band Front
Youth Slap Band Back
Tote Bag Front
Tote Bag Back
SALT Mural
Registration iPad Landing Page
Binder Bin Graphics
2025 Dallas Market
In addition to my work on the SFN Convention, I assisted with the design of merchandise, logos, and signage for the 2025 Dallas Market. This involved developing visually impactful materials that aligned with the market's branding and atmosphere. Working closely with the team, I helped create cohesive elements that enhanced the overall experience and ensured an engaging presentation for attendees.
Football with Logo
T-Shirt
